Jabez was more honourable than his brothers. His mother had named him Jabez, saying, “I gave birth to him in pain.”
Jabez cried out to the God of Israel, “ Oh, that you would bless me and enlarge my territory! Let your hand be with me, and keep me from harm so that I will be free from pain.” And God granted his request.
1 Chronicles 4:9-10
Jabez is a brand that came out from a painful moment for the entrepreneurs. All of us encountered a painful moment in our lives. Then we move on, recovering from our wounds. The entrepreneurs came together to discuss what to do to go on. Then this encouraging story from the bible inspired the forming of the company brand and logo.
The brand logo of Jabez was designed to show the first and last letter of the name in a position of kneeling in prayer. The designers see the letter Z as the exact posture of the entire leg in the position of kneeling. The letter J is seen as the head and arms in the position of kneeling. Therefore, the logo of Jabez is that of Jabez praying while kneeling.
As Christians we understand that Jabez was a man that had a difficult life. Imagine being teased by your friends at a young age. What would have gone through Jabez mind when he was young and a group of children call you by name to come and play with them and suddenly say, “Get lost Pain we don’t want you!”
Yet Jabez continued with life and continued to pray and ask the Lord to Bless him, give him more territory and lastly to protect him from harm and pain.
So as the founders of the company our objective is to share this inspiration. That through the word of God, encouragement can be drawn to inspire you to move on from your past hurtful moments and open yourself to receive His blessings for you through the words in the bible. Shalom!